Fireside Chat: How to Build Your Personal Brand as an Elected Official

In the fast-paced world of politics, standing out from the crowd is crucial. As an elected official, your personal brand is your most valuable asset. It shapes how constituents perceive you, influences your ability to rally support, and can ultimately determine your impact on public policy.

Watch our recorded fireside chat with Meredith Glacken on building your brand as an elected official. The founder of Foresight Messaging, Glacken is a longtime strategist, nationally recognized speechwriter, and communications professional working in the business, government, and nonprofit sectors.

Hosted by Nicholas Graham, vice president of corporate communications and public affairs at FiscalNote, Glacken will explore the importance of personal branding in the context of public service. Topics include:

• Crafting an authentic narrative and communicating it effectively to build trust and engage with your constituents
• Building an online presence and leveraging digital platforms to expand your reach, engage with constituents, and amplify your message in the digital age
• Engaging with the media, managing press coverage, and using various channels to shape public perception

Whether you’re a seasoned public servant looking to refine your personal brand or a rising star with a team of one, join in for valuable guidance and get your questions answered to build a strong foundation for effective and influential public service.

Speakers:

• Meredith Glacken, Founder and Principal at Foresight Messaging. Meredith is a longtime strategist, nationally recognized speechwriter, and communications professional working in the business, government, and nonprofit sectors. Her experience includes two tours on Capitol Hill and campaigns in more than a dozen states — among them, battleground states Arizona, Florida, Ohio, Pennsylvania, and Virginia. A speechwriter for the U.S. Secretary of Commerce and later for the CEO of the U.S. Chamber, Meredith started her firm, Foresight Messaging, in 2021, where she continues her work writing for business executives, political candidates, and elected officials.
• Nicholas Graham, Vice President of Corporate Communications and Public Affairs at FiscalNote. Nicholas has over 25 years of experience in various sectors, including corporate, government, journalism, and agency. He currently leads the corporate communications programs for FiscalNote, handling media relations, internal communications, brand reputation, and influencer engagement. He also manages the company’s public affairs presence. Prior to this, he was the founder of Hidden Creek Communications, a PR consultancy with clients such as Gannett, Accenture, and USA Today. He also worked as the Executive Editor of The Loudoun Times-Mirror and held leadership positions at AOL and Ask.com. Nicholas has a strong commitment to public service and worked for the President’s Commission on Care for America’s Returning Wounded Warriors. He served as a press secretary for various U.S. Senators and committees and started his career in PR and financial communications in Washington, D.C., and London.