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Periods with restrictions on mass communications require a different game plan from the regular communication schedule. If you go into blackout without a plan, your office risks missed opportunities to connect with narrow groups of your constituents.

Since communications are limited to 499 recipients, you can use your records to narrow your audience to people with specific interests and even gather more data on the things they care about through surveys. Additionally, hosting informative and interactive inbound-only events during blackout is a great way to boost engagement.

To help you manage and prepare for blackout, we’ve put together this guide with tips and tricks to maximize your communications strategy during this time.

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