Fireside data isn't just a list of voters; it's a way to learn more about the people you represent. With three levels of data, you’ll see a more holistic picture of everyone in your district. The more you know, the better you can tailor your messages.
Because you own the data you collect and we tag it to your constituents, you can use the tools you know and love in Fireside to micro-target. For example, if you want to start a conversation with the female voters in one specific county in your district, you’ll find it's simple to do.
Whether you want to connect once a month or four times a year, Fireside data gives you a way to identify different demographics. Coupled with our bulk mailing tool, texting service, and telephone town halls, you can create a conversation and keep your constituents informed.
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Everything you need to know about Fireside Data
You own the data you collect with Fireside. We import all the data points into your constituent relationship management system, so you can use it to create your audiences. Unlike other vendors, which require you to go to another platform to create your audience, Fireside makes it easy for you to use, reuse, and keep your data each year.
Fireside periodically updates your database with the latest publicly available information, from newly registered voters to updated phone numbers. We will send you an email notification whenever we complete a data update.
We’ll let you know! If you'd like to purchase more data, one of our sales representatives will be happy to help you arrange that. No matter what you decide, all your old data will remain available through Fireside.
Absolutely! A dedicated member of our Account Team will provide either virtual or in-person training on how to leverage your data. You’ll learn about strategies and tools, and we’ll help you plan your path to building relationships with your constituents.
You can create micro-targeted newsletters, surveys, 499s, franked mailers, text messages, and more. If you can imagine it, we can help you do it!
Algorithmic sentiment modeling combines information already known about your constituents with data known about everyone. We use this data to build statistical models that predict constituent sentiment on important issues and hot topics. This helps you easily and cost-effectively identify and target the specific individuals who are most likely to positively respond to the member’s message.