Fireside Announces New Brand Identity
Washington, DC, September 12, 2018 — Fireside, a software company catering to members of Congress, announces the implementation of a new brand designed to reflect its ongoing mission to simplify the complexity of the Hill. The company’s new look reflects its success in forging strong client relationships and fostering client-constituent connections.
While Fireside’s logo, website, and product interfaces will evolve, its services and customer support will remain the most reliable on Capitol Hill; the company redoubles its efforts to help congressional staffers work smarter, reach further, and discover more.
“Congress regularly undergoes full evolutions. With all 435 seats in the House up for consideration this fall, we wanted to present a brand that reflects the progress of our nation,” said Scott Sadlo, product manager. “We have a vision for how modern technology can transform Congressional offices, and we’re excited to share it with our clients.”
“Fireside has always had a fun, quirky brand,” said CEO Josh Billigmeier. “We’ve graduated through a number of themes, including our old mascot, Frankie Fireside, and the friendly octopus that graced our last homepage. Working with communications firm Adfero, we evolved our visual identity to reflect both our friendly energy and our tech roots.”
“This new visual identity captures the innovative atmosphere and pioneering spirit of Fireside,” added Sadlo. “It represents the first in a series of advancements we planned for both our brand and our products.”