Build a Better Message: How to Use Emojis, Images, and Videos to Connect to Constituents
by Erin Higgins, on September 22, 2020
Text-based messaging, for all its brevity and convenience, can be a cold and impersonal method of communication. So how do you strike a balance between clarity and warmth, between precision and engagement? Keep in mind that real people with real emotions receive your correspondence; reminding them of your humanity encourages them to engage in a more meaningful way with your office. We updated our newsletter editor so that your office can easily add engaging features, like images, videos, and emojis, to ensure your correspondence makes a lasting impact on your constituents.
Let’s talk about emojis. Even though they emerged as a trend overrun by texting teenagers, they have great potential to instill emotion into more serious forms of communication. By adding emojis into shorter forms of text, you can cut length without sacrificing personal connection. Especially as people experience a huge decrease in face-to-face interaction, an emoji can insert feelings into an email that could seem stiff.
But, you don’t want to overdo it. Too many or obscure emojis could both undermine your credibility as a serious communicator and cause confusion about your intended tone. Emojis are most effective when used sparingly and deliberately, so it’s best to limit yourself to one or two of the universally-recognized ones.
An image, when strategically placed, catches your eye and draws you into a story. Images are easier for the brain to process, so people are often drawn to them first over plain text. They have great potential to grab attention and engage emotion. Images or informational graphics in your newsletters can excite and engage your constituents around important issues, so we prioritized images in the new Message Editor. Adding and editing them is simple and can be done right in the editor.
To learn more about the image editor, take a look at this post.
Videos, like images, also increase engagement amongst younger audiences. Consider the following scenario. If you search a how-to topic, would you choose the lengthy article or the explanatory video to receive the information? Oftentimes, people prefer video because it delivers information in a shorter and more digestible manner. The brain absorbs visual content 60,000 times faster than written content, so videos save the viewer mental strain and time.
However, video doesn’t only benefit those on the receiving end. The brain processes videos similarly to face-to-face interaction, thereby personalizing the viewer’s connection to the content. A deeper emotional connection to your message has excellent potential to spark meaningful engagement with your office’s constituents.
Would you like a comprehensive overview of the new Message Builder features? Take a look at our product update to learn more about creating effective messages to connect with your constituents.