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Website Case Study: Rep. Abigail Spanberger (VA-07)

by Stephanie Casassa, on August 13, 2020

A few months ago, Fireside completed a custom website project with Rep. Abigail Spanberger (VA-07). The project was a huge success, so we thought it would be helpful if we shared the experience with others. A special thanks to Rep. Spanberger & team for placing your trust in us for this project. You can view the finished product here:


When Rep. Spanberger was sworn into office as a freshman, she realized her website had a few challenges that needed to be addressed. The website navigation seemed disjointed and it lacked some basic functionality.

Rep. Spanberger was looking to create a website that allows for complete transparency over the work she is doing on behalf of her constituents both in DC and the district. She also wanted to highlight her newsletter to ensure that constituents could easily opt-in to periodic communications and district updates. Lastly, Rep. Spanberger wanted her website to be easy to maintain so that her team could quickly create and disseminate information across communication channels.


Rep. Spanberger met these needs by designing a custom website from scratch. Custom websites are often a multi-purpose solution for congressional offices; they can both rebrand a member’s digital presence and improve website functionality. With a custom build, our clients work directly with our designers and web developers to execute on a vision for a new web presence.




After weeks of hard work from both the client and Fireside, Rep. Spanberger received a fully functional, modern website that encapsulates her work in Washington. The website delivers clear, informative content, while enabling her district’s personality to shine through the photo gallery and constituent testimonials. Now, the staff can make back-end updates on the fly that seamlessly integrate with the rest of Fireside’s outreach tools used by the office.

From Rep. Spanberger’s Digital Manager:

"After being clients for just under a year, our office decided to take advantage of Fireside’s custom website redesign services.

From a logistical standpoint, the project was completed smoothly. We finished on-schedule and I always had a sense of what our next steps were. Our project manager was very responsive and great to work with.

Creatively, the Fireside team was excellent. We had several productive phone calls to nail down the look of our website, and I felt that they took my input seriously. With minimal back-and-forth, the team delivered a professional, polished style that echoed our brand.

The site is now more functional, easy to navigate, and visually pleasing. We are happy with the end results and would recommend this Fireside service to others."

Our Process

Each custom website project begins with a design form outlining the office's vision and goals. The form also includes questions related to district demographics, so that the website will have a memorable impact on its target audience. For example, if a district has a large senior population, we might use a bigger typeface. If a district takes pride in its beautiful landscapes, we’ll be sure to include a large photo gallery to display district imagery. This form not only assists with our process, it will help you brainstorm ideas as you bring your new design to life.

The amount of time and effort Rep. Spanberger’s team put into the first step set the foundation for success. They knew exactly what they wanted from their website and made sure to detail their priorities from the beginning. However, it is absolutely okay to start out with many ideas and priorities. Our team will help you narrow them down into a vision that suits your needs. Fireside will be your trusted advisor throughout the course of the project, just as we are with all of our other products and services.

A custom website project takes about 12 weeks to complete, start to finish. To ensure our client is completely satisfied with the finished product, we set mutually understood expectations from the outset. The best part about a custom website project is seeing your ideas come to life! It’s an exciting feeling to navigate to that URL for the first time and see your hard work on display!



Work with us

Fireside works with more offices on Capitol Hill than any other web vendor, but our reputation for top quality websites didn’t happen overnight. We work hard every day to continuously improve our product. Interested in learning more about our websites? We’d love to hear from you! Drop us a note at to schedule some time with our team. You can also check out the piece we wrote on 8 Things to Consider Before a Congressional Website Redesign!