Blog / Newsletter

By regularly including surveys in your newsletters, your office stands to gain organically collected data and increased opt-ins for your mailing lists. So constituents and staffers can make the most …

A president’s address is an integral public communication; it can set the policy trajectory for the year. Your office’s State of the Union response gives constituents the opportunity to understand …

At Fireside, we strive to create simple solutions to complex challenges that congressional offices face. Since Covid-19 has sparked an increase in newsletter communication, we want to be sure that …

Text-based messaging, for all its brevity and convenience, can be a cold and impersonal method of communication. So how do you strike a balance between clarity and warmth, between precision …

A beautifully formatted newsletter may catch your constituent’s eye and provide them with valuable information, but how can you be sure that they have been impacted by it? Give your …

When glancing at an online interface, what’s the first thing that catches your eye? Likely, the layout of the material on the page. In fact, the way a page looks …

An image can make a powerful impact on communication. Because the brain processes visuals quickly, images often succeed in capturing a reader’s attention better than plain text. Whether you use …

I’ve gotten a lot of questions about how the pandemic has impacted Fireside, so I wanted to share a couple of key areas that we adapted to keep our clients …

Staying in touch with your constituents is more important than ever. Which is why Fireside is committed to providing the best tools to reach them; our state of the art …

Are you using Microsoft Outlook for your office’s press releases and mass mailings? Find out how Fireside can help you overcome the new 500-contact limitation in Office 365’s Outlook and …