Blog / Newsletter

Chances are, you could be doing more when it comes to effectively interacting with your constituents. In this age of constant communication and connection, an annual snail mail report or …

A president’s address is an integral public communication — it can set the policy trajectory for the year. Your office’s response to the State of the Union helps constituents understand …

Before we know it, blackout will be here. How can you set yourself up for communications success when blackout season arrives? These strategies will assist in building a subscriber list, …

By regularly including surveys in your newsletters, your office stands to gain organically collected data and increased opt-ins for your mailing lists. So constituents and staffers can make the most …

At Fireside, we strive to create simple solutions to complex challenges that congressional offices face. Since Covid-19 has sparked an increase in newsletter communication, we want to be sure that …

Text-based messaging, for all its brevity and convenience, can be a cold and impersonal method of communication. How do you strike a balance between clarity and warmth, between precision and …

A beautifully formatted newsletter may catch your constituent’s eye and provide them with valuable information, but how can you be sure that they have been impacted by it? Give your …

When glancing at an online interface, what’s the first thing that catches your eye? Likely the layout of the content on the page. In fact, the way a page looks …

An image can make a powerful impact on communication. Because the brain processes visuals quickly, images often succeed in capturing a reader’s attention better than plain text. Whether you use …

I’ve gotten a lot of questions about how the pandemic has impacted Fireside, so I wanted to share a couple of key areas that we adapted to keep our clients …