Blog / Newsletter

A president’s address is an integral public communication — it can set the policy trajectory for the year. Your office’s response to the State of the Union helps constituents understand …

Chances are, you could be doing more when it comes to effectively interacting with your constituents. In this age of constant communication and connection, an annual snail mail report or …

Before we know it, blackout will be here. How can you set yourself up for communications success when blackout season arrives? These strategies will assist in building a subscriber list, …

By regularly including surveys in your newsletters, your office stands to gain organically collected data and increased opt-ins for your mailing lists. So constituents and staffers can make the most …

At Fireside, we strive to create simple solutions to complex challenges that congressional offices face. Since Covid-19 has sparked an increase in newsletter communication, we want to be sure that …

Text-based messaging, for all its brevity and convenience, can be a cold and impersonal method of communication. How do you strike a balance between clarity and warmth, between precision and …

A beautifully formatted newsletter may catch your constituent’s eye and provide them with valuable information, but how can you be sure that they have been impacted by it? Give your …

When glancing at an online interface, what’s the first thing that catches your eye? Likely the layout of the content on the page. In fact, the way a page looks …

An image can make a powerful impact on communication. Because the brain processes visuals quickly, images often succeed in capturing a reader’s attention better than plain text. Whether you use …

I’ve gotten a lot of questions about how the pandemic has impacted Fireside, so I wanted to share a couple of key areas that we adapted to keep our clients …