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Thea Schmid

Thea Schmid

As Fireside’s Content Coordinator, Thea helps current and future customers understand how Capitol Hill can be simplified. Using technology to create a more efficient government excites her, and she is thrilled to pursue this goal at Fireside. In her free time, she enjoys riding bike trails, perfecting the macaron, and reading printed copies of the newspaper. She is a recent graduate of the University of Florida, where she studied History, Computer Science, and German. From one swamp to the next!

Recent Posts by Thea Schmid:

by Thea Schmid on May 11, 2022

No federal mailing strategy is complete without 499 campaigns. These concentrated mailings let your office speak to segments of your constituency about specific issues without going through franking. They’re an …

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Topics:Blackout

by Thea Schmid on February 28, 2022

A president’s address is an integral public communication — it can set the policy trajectory for the year. Your office’s response to the State of the Union helps constituents understand …

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Topics:Newsletter

by Thea Schmid on February 15, 2022

Congratulations! You’ve been elected to represent your constituents in Congress, but what comes next? It's time to select your most integral tool, constituent relationship management software. A good CRM will …

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Topics:CRM

by Thea Schmid on February 15, 2022

A congressional website should seamlessly integrate form and function, never sacrificing one for the other. Constituents won’t be able to easily interact with your website if it’s visually displeasing, nor …

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Topics:WebAccessibility

by Thea Schmid on November 01, 2021

Over the last year and a half, we’ve learned to become creative in the ways we connect to each other, trading dinner parties for virtual coffee dates and happy hours …

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Topics:CRMCasework

by Thea Schmid on August 09, 2021

A data-driven strategy is no longer a tool of large tech companies. Big data has permeated all sectors of life — from a smartwatch to the halls of Congress. In …

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Topics:CRMCongressMailroomPolicy Monitoring

by Thea Schmid on May 07, 2021

By regularly including surveys in your newsletters, your office stands to gain organically collected data and increased opt-ins for your mailing lists. So constituents and staffers can make the most …

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Topics:Newsletter