The Blackouts are Coming! - A Guide for Blackout Success
Kyle | February 08, 2016
It’s important to set yourself up for success by maximizing your opportunities both in and out of the 2016 Blackout periods. During Blackouts, you are permitted to send 499s and communicate with your opt-in list, so increasing the number of constituents subscribing to receive communications from your office should be a priority. To boost the effectiveness of your communications both within and outside of a Blackout, having a strategy and being able to execute it is essential.
What is a Blackout Period? A Member may not send any unsolicited mass mailings or mass communication less than 90 days immediately before the date of any primary or general election (whether regular, special, or runoff) in which the Member is a candidate for public office.
What is a Mass Mailing or Mass Communication? Mass communications are any unsolicited communications of substantially identical content sent out to 500 or more individuals.
Planning ahead is critical in your quest to save time and even save money from your Franking budget.
Once the preparations have been completed, there are three strategic ways you can build your subscribers.
Several Blackout-related resources to assist with your preparations (and one report that might be of interest).
If you have any questions, give us a call or hop into chat!