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Thoughts, Tips, and Tricks!

21 Tips: Target Your Issue Alerts

by Neda Nadjmabadi, on December 07, 2009

This is the eleventh entry in our series of 21 Tips for Email Outreach.

People like to be informed about the issues of the day, but sometimes enough is enough.— That’s where audiences come in.— Targeting your emails to specific groups gets the right message to the right people without alienating all of your subscribers (and increasing your opt-out rates).

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