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Thoughts, Tips, and Tricks!

21 Tips: Mix It Up

by Andy Edelen, on December 16, 2009

This is the fourteenth entry in our series of 21 Tips for Email Outreach.

Variety is the spice of life. Vary your messages’ content and packaging to keep things fresh. You don’t have to stop your regular email updates, but be sure to inject some novelty into them: use polls, local spotlights, interviews, event photos, videos ”ñ whatever will keep your readers’ attention.

It’s not always easy to think up brilliant ideas on the spot, so make a folder on your computer where you can save new concepts for emails when they come to you, even if you don’t have time to flesh them out right away. That way, when the time comes to write your newsletter, you’ll have those ideas to draw on.

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