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Thoughts, Tips, and Tricks!

21 Tips: Include District and Local News and Events

by Andy Edelen, on December 28, 2009

This is the sixteenth entry in our series of 21 Tips for Email Outreach.

Show some hometown pride and remind your constituents that your thoughts are of home, even if your work is in Washington. There are lots of creative ways to inject a little local color into your email outreach: community spotlights, interviews with local leaders, constituent photos, commemorations of hometown heroes or recognitions of major athletic victories, for example. And be sure to include links. Your constituents will want to click around to learn more about the people, places, and events that make their district unique.

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