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Thoughts, Tips, and Tricks!

21 Tips: Ditch the Beltway Lingo

by Ken Ward, on December 17, 2009

This is the fifteenth entry in our series of 21 Tips for Email Outreach.

It’s great to have constituents who are interested in legislation and policy, however, most of your e-newsletter readers don’t spend their days glued to C-SPAN, fretting over mark-ups and quorums. —

It can be difficult to escape the Capitol Hill mindset, but for your email newsletters try to keep your broader audience in mind and avoid congressional terminology and political jargon as much as possible.

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