This week’s State of the Union is one of the most high profile events on the Congressional calendar. It presents a perfect opportunity to reach out to your constituents and build your email subscriber count.

Here’s How

As we have said before, a web survey is the best way to capture feedback and email subscriptions from constituents. For the SOTU, put together a short survey, perhaps just one yes/no question:

Did you like the ideas President Obama proposed in his SOTU address?

Additionally, you’ll want to require email address, and perhaps first name, last name and address. Finally, add your opt-in field to ask if folks would like to receive updates from your office.

Then prep a short email with about 100 words and a link to your survey. You will wan to send this to your ‘all emails’ list. Since this will be sent to non-subscribers, this will need to be franked, but all this can be set up today in about 15 minutes.

Both the email and survey could certainly be a more complex, but keeping it short and generic will let you get this done quickly with ample time to get franking approval.

Share a comment later this week letting us know how many new subscribers you collected?

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