Fireside21

Last week we pushed up a refactored version of eManager’s audience tools. Refactored is fancy computer speak for taking stock of everything you have learned and then overhauling the code to work better.

That’s right – the code that powers your targeted audiences is brand new!

Why did we do this?

Well, Fireside Email is more popular than ever: we have sent over 20 million emails on behalf of our clients. This is actually the second time we have refactored the audience mechanisms. Each time was a result of learning from the systems we had in production to make things work faster.

I guess you could call it preventative maintenance. As a result, you should notice several pages in eManager loading more quickly and large email audiences will deliver more efficiently.

We also built this new code with several future enhancements in mind. Stayed tuned for some exciting new features!