Fireside21

This is the twenty-first in our series of 21 Tips for Email Outreach.

Never lose sight of who you are working for: your constituents. These tips are aimed at helping you get the best results out of your email outreach, and it’s critical to remember the real measure of your success. Take a moment to step back and ask, “Is our outreach engaging our constituents? Is it serving their interests? Is it helping us represent them better?”

If the answer is YES, hit Send!

This is the eleventh entry in our series of 21 Tips for Email Outreach.

People like to be informed about the issues of the day, but sometimes enough is enough.  That’s where audiences come in.  Targeting your emails to specific groups gets the right message to the right people without alienating all of your subscribers (and increasing your opt-out rates).