This week’s State of the Union is one of the most high profile events on the Congressional calendar. It presents a perfect opportunity to reach out to your constituents and build your email subscriber count.
Here’s How
As we have said before, a web survey is the best way to capture feedback and email subscriptions from constituents. For the SOTU, put together a short survey, perhaps just one yes/no question:
Did you like the ideas President Obama proposed in his SOTU address?
Additionally, you’ll want to require email address, and perhaps first name, last name and address. Finally, add your opt-in field to ask if folks would like to receive updates from your office.
Then prep a short email with about 100 words and a link to your survey. You will wan to send this to your ‘all emails’ list. Since this will be sent to non-subscribers, this will need to be franked, but all this can be set up today in about 15 minutes.
Both the email and survey could certainly be a more complex, but keeping it short and generic will let you get this done quickly with ample time to get franking approval.
Share a comment later this week letting us know how many new subscribers you collected?
Related Fireside Web and Email tutorials:
You can now separate the form letters that you use within the MailRoom from forms that you use for Casework. When creating or editing a form letter, you can select whether the form is available Anywhere, within the MailRoom, or within the Casework tools. Additionally, the Casework section of site now has its own Form letters tab where you can directly access the forms exclusively tagged as Case forms.
We have examined your account history to automatically tag your existing forms with either the “MailRoom” or “Casework” tag. This will really simplify things, especially for caseworkers, but we may need to help you in re-tagging some forms or help you in finding something that doesn’t appear where it used to! Thanks to all our caseworkers whose feedback led to this new feature!
We recently launched a couple of enhancements to our Fireside CRM based on our client’s feedback. Keep the good ideas coming!
Attach Files to MailRoom Emails
Outbound correspondence emails now support attaching files such as CRS Reports and PDF forms. Once an email has been sent the list of attachments can not be modified. At this point, this is only supported within individual pieces of mail and not form letters nor batch mass updates.
More Mail History
Previously, mail history only included entries for staff assignment and status changes. It now also includes entries for the following:
- Mail being added or removed from a batch
- Form letter being customized/uncustomized
- Customized letters being edited
- Form changed from one to another
- Letter printed/Email sent
Network Printing From Casework *
Selecting print from a Casework letter now gives you the option to print to network printers or to download the document for local printing. The dialog explains how to have a network printer setup for your office.
* This functionality may need to be enabled for you by Fireside21.