Thanks to those who came out to our Spark Workshop last Friday! We had a great presentation and conversation about Getting the Most Out of Email. If you were not able to make it, we discussed:

1. Casting a wide net to collect emails
2. Smart ways to convert addresses to subscribers
3. Best practices to maximize the reach and impact of your messages

Here is a link the the slide deck: Spark Workshop – September 2011 (PDF).

We are excited about both our October and November Spark Workshops too. Next month we will be talking about building a multi-faceted communications plan for offices that are beginning to be spread thin with social media along with traditional outreach. Brad Fitch of the Congressional Management Foundation will also join us to introduce a new CMF report on constituent mail co-sponsored by Fireside21.

Get more information and register for these upcoming events on the Spark Workshop website.

Here at Fireside21, we understand that the Hill is constantly changing. Staffers transition in and out of offices over time and change positions within offices as they gain experience. Because of this, it can be difficult to maintain institutional knowledge about how best to get things done.

The Fireside21’s Spark Workshops will cover a range of topics that are important to congressional offices: website management, enewsletters, telephone townhalls, constituent mail and casework. We live and breathe this stuff and want to share our tips and wisdom to help you become more productive and responsive to the demands in a modern congressional office. You’ll find information about the first Spark Workshop below. Click here to register for any of our upcoming workshops.

Get the Most out of Email
September 23 at 2pm – Room 2360, Rayburn HOB

Growing your opt-in lists and communicating via email is a requirement for your office. This is your opportunity to learn from the experts at Fireside21 about what works and what you need to avoid to maximize your email outreach. Register here.