Today, Adfero Group announces the formation of a new company for congressional services. Adfero’s Congressional Team will now be operating as Fireside21.

From the press release:

Today, Adfero Group announced the launch of Fireside21, a new company that was formed from Adfero’s growing Congressional practice. The spin-off marks Fireside21’s evolution and growth as a provider of Web-based software for elected officials including award-winning Web sites and highly efficient methods for delivering emails to targeted constituents.

Here is a little more about us:

What is Fireside21?
Founded by former congressional staffers, Fireside21 creates easy-to-use Web-based tools that help legislators keep in close contact with their constituents. We produce attractive, highly functional Web sites; offer improved methods of delivering emails to the right constituents; and provide a simplified method of managing the overwhelming volume of constituent letters, emails and requests that are sent to elected officials.

Where does the name “Fireside21” come from?
Just as President Franklin D. Roosevelt connected with individual citizens via radio through his “Fireside chats” radio broadcasts, we believe politicians in the 21st century can similarly build close relationships with constituents using the latest technologies and strategies. Hence the name Fireside21.

What happened to Adfero Group?
In a sense, Fireside21 and Adfero Group are sister companies. We are both rooted in providing innovative services that help our clients leverage the Internet to advance their message. Adfero is primarily a public relations firm that integrates sophisticated digital strategies with traditional communications tactics to advance the public affairs or business agendas of corporations, associations, non-profits and government entities.

As Adfero has expanded its capabilities to become a full-service PR firm and offer new software services to Congress, it only made sense to spin off the congressional division to minimize any confusion and to establish a separate brand that reflects our total dedication to the delivery of superior Web-based software services to congressional offices.

I look forward to telling you more about Fireside21 our new services in the near future!

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