Do you use a feed reader? A feed reader like Bloglines, Google Reader or News Gator lets you subscribe to a blog or web site’s RSS feed. Most blogs and modern news sites publish a feed. Usually, you will see an icon like this orange button on the page and sometimes it appears in your browser’s address bar.
HOW DOES IT WORK?
Web site feeds use a very simple technology. It’s actually a simplified format for content called XML (Extensible Markup Language). XML gets rid of all of the window dressing of your web site and only displays the body content or news in a structured format. Due to its simplicity, XML powers blog feeds, podcasts and even databases.
Take a look at the feed for the Congress 2.0 blog to get an idea.
WELL, WHAT DOES THAT DO FOR ME?
Okay, okay…so now that you know what a feed is, it’s time to subscribe to the feeds of sites that you frequent. You will quickly become addicted to your feed reader which aggregates all of your favorite site’s latest content in one place.
You’ll find this to be a big time saver…that is until you’ve subscribed to every feed you come across!
I WANT A FEED TOO!
Now that I’ve let you in on this little secret, you’re probably wondering how you can use this technology to promote your own web site. Well, if you are a Fireside Web™ client, your web site already has a feed that your constituents can subscribe to.
If you aren’t sure if you are using it, give us a call.